Marketing strategy of crystal guava (Psidium Guajava L.) as an alternative opportunity community economic empowerment (Tanjung Anom Village, Pancur Batu District, Deli Serdang Regency)

The research aims to: (1) describe internal (strengths and weaknesses) external (opportunities threats) factors (2) guava marketing strategies as an alternative opportunity for community economic empowerment. area was in Tanjung Anom Village, Pancur Batu District, Deli Serdang Regency with 30 samples used a SWOT analysis. results show the calculation of IFAS EFAS matrices from factors, namely 3.00 obtained total number ratings strengths weaknesses 2.80, which is addition threat factors. diagram that aggressive position favourable situation. strategy implemented to improve product quality, strengthen cooperation government, maintain good relations consumers, quality human resources at operational level, increase promotion distribution, segment market order expand existing markets, create new designs. so consumers have many choices production between similar business actors.